What Does the Rise of Smartphone Users Mean to business
Posted: 2015-12-11 08:44:45
Mobile devices such as smartphones are becoming cheaper than ever thus allowing more of the general public to get their hands on them. What does that mean for businesses? With many of the phones now relying on GPS for many different apps, it means that location marketing is just as important as any other marketing methods you use.
By also advertising your local business and getting it placed upon the various Google, Yahoo, and Bing maps, you are allowing these smartphone users an easy way of finding you. Many apps are out there that allow users to search for businesses that are locally around them and give them driving instructions on how to get there.
These same applications also can give various contact information where a smartphone user, with the touch of a finger can go from the app to instantly calling your place of business. As more and more smartphones are being used and better applications are being developed every day, it is only wise to utilize this vital technology to drive physical traffic to your brick and mortar business.
Combine that with traditional search engine marketing to rank your website to drive the other kinds of traffic to your website and you can ensure that your business remains profitable as you are getting the best of both Worlds.
-Jim Trivolette
